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Renee M. Pina
Direct Office:
949 689 2003
renee@reneempina.com
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Dear Home Seller...


This information will help you to:

  • Get to know me as an agent 
  • Learn about the marketing strategies I use to get your home sold in 90 days or less 
  • Understand pricing strategy options available 
  • See how I am ready to go above and beyond other agents you have interviewed

The secret to choosing an agent...


Ask questions!

  • Do you work as a full time REALTOR? 
  • How many years have you been licensed in this state? 
  • Do you guarantee your services? (May I cancel my listing with you at any time?) 
  • Do you have a specific marketing plan designed to sell my property quickly for top dollar? 
  • Why should I list with you? 
  • Do you have a system to follow up so we get valuable feedback after every showing? 
  • Do you have references that I may check?
  • How many properties have you sold within the last 6 months? 90 days? 30 days? 
  • Do you have an Internet strategy that includes social networking and syndication to promote my home 24/7? 
  • What is my property worth? 
  • What listing price do you recommend? 
  • Will you guarantee my home will sell for the price you recommend? 
  • What is the single most valuable service you provide to a home seller like me?

The THREE Market Types...

There are three types of overall market conditions when selling your home:

  1. Sellers Market - This is when the inventory in a specific area is low. Properly priced homes generally sell within 14 days to 21 days maximum. If your property has not received an offer within this time period, it is priced too high.
  2. Normal Market - This is when there is no real perceived advantage to either the buyers or the sellers. Properly priced homes should sell within 30 to 45 days.
  3. Buyers Market - This is when you have lots of homes on the market for sale in every price range and area. If you price your home just below the other similar homes on the market a sale should result within 60-90 days. Usually, homes are declining in value in this type of market. Therefore, the sooner you sell, the better it is for you.

Why overpriced homes won't sell...

  • 95% of all homes that closed escrow SOLD within 60 days after the listing price was set at the appropriate market price. 
  • Homes properly priced sold within 3% of the seller’s asking price (listing price). 
  • If a property has not received an offer within 60 days, it is overpriced by at least 5% to 10% and possibly more.

Time is of the essence...

The majority of buyer activity on a new listing occurs in the first two to three weeks of the initial marketing period. For this reason, you MUST have your home:
  • IN THE BEST CONDITION
  • AT THE RIGHT PRICE

And all of this needs to be in place AT THE FIRST EXPOSURE TO THE MARKET.

Pricing Strategies...

There are several possible pricing strategies to consider when selling your home.

"As Is" Pricing Strategy

  • The property is SOLD without benefit of any repair work paid for by the Seller that is either required or recommended in any inspection reports. 
  • Buyer may have any and all inspections deemed necessary to satisfy themselves as to the condition of the property. These inspections will be paid for by the home buyer! 
  • A strategy such as this is used when the seller is either in a short sale situation or has little to no equity.

"Quick Sale" Pricing Strategy

  • This strategy is almost always effective because when a property is priced at or below the current market, it usually will sell quickly.
  • This pricing strategy makes it much easier for to get the attention of other agents in our area. As a result there are numerous showings. This generates one or more offers coming from agents that wait for properly priced homes to show to their BEST clients.
  • This is by far the most effective strategy to get your home SOLD FAST and for the highest realistic price the market will bear.

Traditional Pricing Strategy

This strategy is called “traditional” because it calls for doing all of the normal and usual activities that eventually lead to a sale on your home.
  • Obtaining the proper Inspections
  • Completing all necessary repairs called for before the home is placed on the general market.
  • Any additional steps in an agent’s marketing plan.

If you do not have an offer within 30-40 days, the property is priced too high
and is in need of a price enhancement. 

It is essential that automatic price adjustments occur every 30 days to maintain marketing momentum. Usually, a price adjustment of 5% to 10% at the end of 30 days will result in a sale shortly thereafter.

Who sets my home's value?

  • A potential buyer who tells us what they are willing to pay for your home. 
    • YES that’s right – it is an educated guess until we get a solid offer! 
  • Remember, there are several opinions, but only one set of facts. We will work together to determine the best pricing strategy for your home based upon the facts of record. 
  • No one can really tell you what your home WILL sell for.

Choosing the best pricing strategy

Total Market Overview Examines 3 Things:
  1. Similar Homes Recently Sold - Tells us what buyers are willing to pay for this kind of home, in this area, at this time.
  2. Similar Homes Now For Sale - Tells us about our competition. Buyers will compare your home to these homes.
  3. Expired Listings - Tells us what buyers are not willing to pay for this kind of home, in this area, at this time.
Take Action:  » View Nearby Recently Sold Homes

A Pricing Strategy Based on Facts Wins!


80%
of the marketing of your home is accomplished using a pricing strategy based on facts.

  • Getting Top Dollar for Your Home - A ‘Total Market Overview’ will assist us in determining a pricing strategy that leads to a sale.
  • Mobilizing the Agent Community - Agents will want to show your home to their buyers since a proper pricing strategy was used.
  • Buyers Are Anxious to See Your Home - Most Agents have several buyers that are ready-to-buy. They are simply waiting for a new listing that is priced properly.
  • TOTAL MARKETING OVERVIEW - Using the Total Market Overview allows us to position your home to maximize our professional marketing strategies.

Remember, My Job Is To Sell Your Home For The MOST Money, Not The Least!

Concerns about selling?


What are your main concerns about selling your home?

For each of the items listed below, are you very concerned, not concerned at all, or somewhere in-between? Rate your concern on a scale of 1 (not concerned) to 4 (very concerned). Please share your ratings with me!

  • Lengthy listing period / time it takes to sell 
  • Not getting top dollar for your home
  • Broker commission 
  • Open houses / Showing your home
  • Hiring the wrong agent 
  • Pricing strategy  
  • Security 
  • Closing escrow

Why is your home special?


What can we tell potential buyers about your home? The best features, which aren't always immediately obvious, will be more likely to help your home sell!


  • What have you really enjoyed about living in your home?
  • What type of person do you think will love your home the most and why?
  • How would YOU describe your home to a buyer?

Marketing Proposal...


What's in it for you?

  1. A full time professional agent who Works HARDER 
  2. Works more PROFESSIONALLY 
  3. Gets you the MOST MONEY 
  4. Makes the QUICKEST SALE 
  5. Presents the LEAST PROBLEMS

Profile of a serious buyer...

  • Hires a REALTOR®. 98.3% of the homes for sale are listed by a REALTOR®.
  • Inspects 12 homes on average before deciding. That means 11 homes are in competition with yours.
  • Is fully Pre-Qualified by a mortgage banker.

Finding the right buyer...

  • Tested and proven marketing system 
  • Target qualified buyers 
  • Attract serious home buyers 
  • Avoid those who will only buy if they can “steal” your home by making ridiculous low-ball offers.

Benefits of realistic pricing...

  • Time - Pricing your home realistically increases the likelihood of a timely sale.
  • Competition - If your home is not competitive in value with other homes buyers have seen, it will not sell.
  • Reputation - Buyers, aware of a long exposure period, are often hesitant to make an offer because they fear "something is wrong" with the house.
  • Inconvenience - If overpricing keeps your home from selling promptly, you can end up owning two homes - the one you've already purchased and the one you're trying to sell.

Attracting The Most Buyers...

  • Agent to Agent and direct marketing 
  • Target market to the potential buyers who will pay the most money 
  • Your home on thousands of real estate websites 
  • Use cutting-edge technology to accomplish 24 hour marketing online and offline.

Prospect Pre-Approval...


We pre-approve EVERY prospect!


  • Some are in a hurry to move. 
  • Some are serious but not in a hurry. 
  • Some are bargain hunters. 
  • Some will NEVER buy.

I can save you from having unqualified “strangers” wandering through your home.

Showcasing Your Home...


Online. Local. Agent to Agent.


  • Aggressive online marketing via national portal websites and thousands of agent websites
  • Virtual Tour Marketing 
  • Enhanced Listings on paid platforms for maximum exposure 
  • Mobile Buyer marketing system

Facts About Selling...


What will help or hinder your sale?


  • Pricing: Best change to sell is within the first 7 weeks. The longer a property stays on the market, the less you will net.
  • Cleanliness: People are turned off by even the smallest amount of uncleanliness or odor when buying a home.
  • Access: Top selling agents will not show your home if both the key and access are not readily available.
  • Paint: Paint is the best improvement investment for getting a greater return on your money.
  • Carpet: If your carpet is worn, dirty, outdated, or an unusual color, you should seriously consider replacing it. Many homes do not sell because of this problem.

Two Ways To Sell Your Home...


Put up a sign. Wait for an offer. Get a real estate agent. Wait for an offer. Wait for a serious offer. Get a new real estate agent. Wait for an offer. Wait for an offer. Reduce the sales price. Wait for an offer. Wait for an offer.

or...Hire Me & Start Packing!

To get your home sold quickly and for top dollar contact me today!


A face to face appointment will only take 30 minutes. Why wait? I always have more time if you have more questions!


Take Action: » Click here to contact me about selling your home.